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Chief Sales Officer, Institutional Products

1 month ago

London, Greater London, United Kingdom ETS Full time
Executive Director, B2B Sales & Marketing - Institutional Products

At ETS, we're committed to advancing quality and equity in education. As the Executive Director, B2B Sales & Marketing - Institutional Products, you'll play a key strategic leadership role within our Institutional Products organization.

Key Responsibilities:
  • Strategic Marketing and Planning: Develop and execute demand-driving marketing programs to drive business growth, including all marketing messaging. Identify ways to maximize market demand and in-market success, and drive synergies across franchises and brands to improve marketing programs.
  • Product Development: Provide key input to the Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses. Develop marketing talent and team succession plans, and foster a high-performance environment and culture of collaboration, strategic thinking, and business innovation.
  • Leadership and Influence: Demonstrate ability to influence cross-functional teams and senior management to impact decision-making. Coach and mentor skills, and knowledge of Microsoft Office products.
Requirements:
  • A Bachelor's degree is required; an MBA in Marketing or equivalent degree is preferred.
  • A minimum of 10 years of progressive B2B and Channel marketing experience is required.
  • Demonstrated track record of market leadership, including advertising and marketing plan development is required.
  • Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities.
  • Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management, and Program staff.