Retention Strategy Manager

3 weeks ago


manchester, United Kingdom TalkTalk Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Retention Strategy Manager. As a key member of our Sales and Marketing department, you will be responsible for designing and executing strategic programs to mitigate customer churn and drive revenue growth.

Key Responsibilities
  • Develop and Implement Churn Mitigation Strategies
    • Design and execute data-led programs to identify and address high-churn risk customers
    • Collaborate with cross-functional teams to optimize treatment plans and improve return on investment
  • Lead Loyalty Program Development
    • Develop and implement a new loyalty program pilot to drive customer loyalty and retention
    • Work with our marketing agency to design and deploy integrated tactics across various channels
  • Manage Churn Risk Recovery Activities
    • Identify root causes of churn and develop treatment plans to address them
    • Collaborate with teams to implement recovery activities and track progress
  • Own Centralized Risk and Governance Tracker
    • Develop and maintain a centralized tracker to monitor and mitigate risk across the loyalty estate
Requirements
  • Strong Stakeholder Management Skills
    • Excellent communication and interpersonal skills to manage internal and external stakeholders
  • Commercial Acumen
    • Strong understanding of commercial principles and ability to apply them to drive business growth
  • Data-Driven Decision Making
    • Ability to analyze large datasets and make informed decisions
  • Excellent Communication and Leadership Skills
    • Ability to inspire and motivate teams to deliver results
  • CRM and Customer Marketing Experience
    • Previous experience in CRM and customer marketing, with a strong understanding of customer behavior and preferences


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