Current jobs related to UK Shopper Activation Lead - London Area - Tropicana Brands Group

  • UK Shopper activation

    2 months ago

    London, United Kingdom Tropicana Brands Group Full time

    At #TropicanaBrandsGroup we are passionate about nourishing & delighting our consumers, one sip at a time!We are currently recruiting for a UK Shopper Activation & Ecomm Lead on a fixed term contract for 12 months ! This is an exciting opportunity to join our TBG Market Strategy & Execution Team where you will lead a team of Shopper Marketing & Ecommerce...

  • Shopper Marketing and Activation Expert

    3 weeks ago

    London, Greater London, United Kingdom The Advocate Group Full time

    The Advocate Group is recruiting for a skilled Shopper Marketing and Activation Executive to lead the development and execution of shopper marketing strategies in the Convenience and Cash & Carry channel.About the Job:This role requires strong partnership and project management skills, with a focus on driving growth and brand awareness through effective...

  • Shopper Marketing and Activation Manager

    2 weeks ago

    London, Greater London, United Kingdom 4P Connect Full time

    At 4P Connect, we're looking for a talented Digital Shopper Marketing Strategist to help us deliver innovative solutions for our clients. In this role, you'll be responsible for developing and executing customer marketing plans across various brands, channels, and retail customers.With a focus on driving digital initiatives, you'll create structured online...

  • Customer Activation Lead

    4 weeks ago

    London, Greater London, United Kingdom Vertical Advantage Full time

    Job Description:We are seeking an experienced Customer Activation Lead to join our team at Vertical Advantage. As a key member of our marketing department, you will be responsible for driving the digital agenda through delivering a structured online activation plan, which is specific to each customer while aligning to wider brand messaging and overall...

  • Shopper Marketing Lead

    4 days ago

    London, Greater London, United Kingdom Ecs Resource Group Ltd Full time

    Lead Shopper Marketing ExecutiveWe are seeking an experienced Shopper Marketing Lead to join our team at Ecs Resource Group Ltd.The successful candidate will be responsible for leading the development and execution of shopper marketing strategies to drive business growth and increase sales in the Retail District.About YouYou have a degree in Marketing or a...

  • Strategic Shopper Activation Studio Lead

    1 month ago

    London, Greater London, United Kingdom OLIVER Agency Full time

    At OLIVER Agency, we're on the lookout for a seasoned Shopper Activation Studio Manager to spearhead our Point of Sale (POS) creative production team in London. This pivotal role demands a dynamic leader who can champion innovation while upholding exceptional creative standards and team leadership.The ideal candidate will oversee a team of up to 10 creative...

  • Shopper Strategist

    7 months ago

    London, United Kingdom ZEAL Creative Full time

    **A bit about us**: We are Zeal, the UK’s most effective brand activation agency. We help the world’s biggest brands to engage, inspire and motivate consumers into action. Our clients are some of the world’s largest FMCG retail brands. If having the chance to work with the likes of Lucozade, Ribena, Nestle, Kelloggs, McCain, Carlsberg and other global...

  • Senior Shopper Marketing Lead

    2 weeks ago

    London, Greater London, United Kingdom The Hut Group Full time

    Company Overview:The Hut Group is a fast-paced and innovative company that's changing the way brands connect with consumers. We're home to a range of successful brands, including Myprotein, ESPA, and LOOKFANTASTIC.Job Description:We're seeking an experienced Senior Shopper Marketing Manager to join our team. As a key member of our commercial team, you'll be...

  • Senior Shopper Marketing Manager Position

    2 weeks ago

    London, Greater London, United Kingdom THG Nutrition Full time

    About THGWe're a fast-moving, global technology group that specialises in taking brands direct to consumers. Our portfolio includes leading brands like Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, including technology, content creation,...

  • Shopper Marketing Manager

    2 weeks ago

    London, United Kingdom 4P Connect Full time

    Location - Greater London (Hybrid)Salary - c£320 per dayLength - c.3 monthsMy client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.In this role you will be developing and...

  • Shopper Marketing Lead

    4 days ago

    London, Greater London, United Kingdom Austin Fraser Full time

    A career opportunity has arisen for a Shopper Marketing Executive at Austin Fraser's Client site in Bracknell. This exciting role offers a unique blend of remote and office work, with 4 days spent working from home and 1 day in the office.Your primary responsibility will be to design and implement shopper marketing execution plans that drive sales and...

  • Shopper Marketing Manager

    2 weeks ago

    Greater London, United Kingdom 4P Connect Full time

    Location - Greater London (Hybrid)Salary - c£320 per dayLength - c.3 monthsMy client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.In this role you will be developing and...

  • Shopper Marketing Manager

    2 days ago

    Greater London, United Kingdom 4P Connect Full time

    Location - Greater London (Hybrid)Salary - c£320 per dayLength - c.3 monthsMy client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.In this role you will be developing and...

  • Shopper Marketing Manager

    1 day ago

    Greater London, United Kingdom 4P Connect Full time

    Location - Greater London (Hybrid) Salary - c£320 per day Length - c.3 months My client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis. In this role you will be developing and...

  • Shopper Marketing Manager

    1 day ago

    Greater London, United Kingdom 4P Connect Full time

    Location - Greater London (Hybrid)Salary - c£320 per dayLength - c.3 monthsMy client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.In this role you will be developing and...

  • Shopper Marketing Manager

    2 weeks ago

    London, UK, UK, United Kingdom 4P Connect Full time

    Location - Greater London (Hybrid)Salary - c£320 per dayLength - c.3 monthsMy client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.In this role you will be developing and...

  • Digital Shopper Marketing Strategist

    2 weeks ago

    London, Greater London, United Kingdom 4P Connect Full time

    We are seeking a skilled Shopper Marketing and Activation Manager to join our team at 4P Connect. This role involves developing and executing customer marketing plans across all brands, channels, and retail customers on a short-term basis.The ideal candidate will have experience in FMCG grocery within shopper marketing and the FMCG/food sector. They will be...

  • Shopper Experience Manager

    4 days ago

    London, Greater London, United Kingdom The Advocate Group Full time

    The Advocate Group is seeking a skilled Shopper Marketing Executive to join their team and work with a global FMCG business on retail marketing and activation initiatives.You will be responsible for developing and executing shopper marketing plans to drive growth and brand awareness across the Convenience and Cash & Carry channel.This includes managing...

  • Interim Shopper Marketing Manager

    1 month ago

    London, United Kingdom Vertical Advantage Full time

    Location - Greater London (Hybrid)Salary - c£300 per dayLength - 3 - 6 monthsMy client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.In this role you will be developing and...

  • Global Shopper Marketing Lead

    3 weeks ago

    London, Greater London, United Kingdom The Advocate Group Full time

    The Advocate Group is partnering with a leading FMCG business to find a seasoned Retail Activation Specialist. As this role involves delivering and executing activations in the grocery channel to drive growth and brand awareness, the successful candidate will have experience in retail marketing and activation.About the Role:Collaborate with customers to...

UK Shopper Activation Lead

2 months ago

London Area, United Kingdom Tropicana Brands Group Full time

About the Role:


We are seeking a highly skilled and experienced Shopper and Ecomm Lead to join our team at Tropicana Brands Group UK. As a key member of our Market Strategy & Execution Team, you will be responsible for developing, executing, and evaluating shopper and ecommerce activation strategies to drive competitive advantage and improve ROS.


Main Accountabilities:



  • Develop, execute, and evaluate shopper and ecommerce activation strategies to deliver competitive advantage and improve ROS.
  • Lead the customer activation (across in-store & Ecommerce) and input into the commercial planning process to ensure actionable shopper insight is added and wider understanding of operational constraints are considered.
  • Shaping the activation/recommended investment priorities for a defined set of channels or customers as part of the internal planning process.
  • Own the execution of activation plans based on retailer, category, and brand plans, for channel-focused customers.
  • Consolidate customer activation campaigns to deliver total channel plans & evaluations, including key learnings and recommendations to the business.
  • Coach and support the wider team of 4 direct reports to ensure their success in delivering the above key responsibilities.
  • Responsibility for ownership & execution of 2 key grocery customers for instore activation.
  • Support marketing team on creation of key campaigns (timings, TTL comms/copy, key visuals, concept creation & shopper toolkits).
  • Help to co-lead bigger on-pack activation projects with the marketing team to bring in customer-centric focus and execution.

Requirements:



  • Previous experience in shopper &/trade marketing roles with broader experience in category or commercial desired.
  • Experience of leading a team.
  • Experience in developing and delivering on Joint Marketing Plan (JMP) for key accounts and maximising the impact of the strategic partnership.
  • A strong understanding of the retail and store environment with the ability to work in a fast-paced business, showing agility to tailor activation plans for retailers.
  • Understanding retailer activation and the new retail media opportunities that are available to support the delivery of the activation plans.
  • Budget allocation & management experience.
  • Passionate about building strong relationships and delivering excellence in results.
  • A demonstrated ability to work cross-functionally and manage results to often tight deadlines.
  • Strong influencing and communication skills at all levels, both up and down the organisation.

This role is based in Farringdon (London) and it will be required to come to the office 2 days a week.