UK Shopper Activation Lead

3 weeks ago

London Area, United Kingdom Tropicana Brands Group Full time

About the Role:


We are seeking a highly skilled and experienced Shopper and Ecomm Lead to join our team at Tropicana Brands Group UK. As a key member of our Market Strategy & Execution Team, you will be responsible for developing, executing, and evaluating shopper and ecommerce activation strategies to drive competitive advantage and improve ROS.


Main Accountabilities:



  • Develop, execute, and evaluate shopper and ecommerce activation strategies to deliver competitive advantage and improve ROS.
  • Lead the customer activation (across in-store & Ecommerce) and input into the commercial planning process to ensure actionable shopper insight is added and wider understanding of operational constraints are considered.
  • Shaping the activation/recommended investment priorities for a defined set of channels or customers as part of the internal planning process.
  • Own the execution of activation plans based on retailer, category, and brand plans, for channel-focused customers.
  • Consolidate customer activation campaigns to deliver total channel plans & evaluations, including key learnings and recommendations to the business.
  • Coach and support the wider team of 4 direct reports to ensure their success in delivering the above key responsibilities.
  • Responsibility for ownership & execution of 2 key grocery customers for instore activation.
  • Support marketing team on creation of key campaigns (timings, TTL comms/copy, key visuals, concept creation & shopper toolkits).
  • Help to co-lead bigger on-pack activation projects with the marketing team to bring in customer-centric focus and execution.

Requirements:



  • Previous experience in shopper &/trade marketing roles with broader experience in category or commercial desired.
  • Experience of leading a team.
  • Experience in developing and delivering on Joint Marketing Plan (JMP) for key accounts and maximising the impact of the strategic partnership.
  • A strong understanding of the retail and store environment with the ability to work in a fast-paced business, showing agility to tailor activation plans for retailers.
  • Understanding retailer activation and the new retail media opportunities that are available to support the delivery of the activation plans.
  • Budget allocation & management experience.
  • Passionate about building strong relationships and delivering excellence in results.
  • A demonstrated ability to work cross-functionally and manage results to often tight deadlines.
  • Strong influencing and communication skills at all levels, both up and down the organisation.

This role is based in Farringdon (London) and it will be required to come to the office 2 days a week.

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