Digital Performance Optimisation Specialist
1 month ago
We are seeking a skilled Web Experience Enhancement Specialist to join our team. As part of our client-facing services, this role will be responsible for analysing and improving the user experience of our clients' websites to increase conversion rates and drive business results.
- Conduct Comprehensive Website Audits: Perform thorough website audits to identify barriers to conversion, including navigation, content gaps, and design flaws. Assess usability, site speed, mobile responsiveness, and overall user experience to pinpoint key areas for improvement.
- Develop Data-Driven Testing Strategies: Based on research and insights, design and plan A/B, multivariate, and split testing strategies aimed at improving conversion rates. Conduct heatmap and session recording analysis to understand user interactions, pain points, and navigation patterns, using this data to make informed recommendations.
- Collaborate with Cross-Functional Teams: Engage with UX designers, developers, content creators, SEOs and other digital marketing specialists across the team to implement CRO strategies that are cohesive with overall digital marketing efforts. Ensure that test variations are effectively deployed and that designs align with brand standards.
Requirements
- Proven Experience in CRO and Digital Marketing: Significant experience in a CRO role within an agency or client-side digital marketing environment, with a proven track record of delivering measurable improvements to conversion rates and user experience.
- Strong Data Analysis Skills: Excellent analytical skills, with the ability to interpret complex data sets and extract actionable insights. Proficient in statistical methods used in CRO, including significance testing and multivariate analysis.
- Understanding of UX and User-Centred Design Principles: Strong understanding of user experience (UX) principles, including usability, accessibility, and responsive design. Ability to assess and make recommendations based on UX best practices, ensuring that optimisation suggestions enhance usability and user engagement across devices and platforms.
Benefits
- A competitive salary
- 25 days holiday + your birthday + bank holidays
- A customised personal development plan and clear career progression
- Tailored commission scheme to reward performance
- Healthcare benefits
- A full range of additional benefits including life assurance, pension scheme, free eye tests and flu jabs, free access to financial welfare and mental wellbeing support, discounts with partners, cycle to work scheme to name just a few
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