Product Marketing Strategist

6 days ago

London, Greater London, United Kingdom Fitch Group, Inc. Full time

As a Product Marketing Strategist at Fitch Solutions, you will play a key role in promoting our Research and Data Insights to subscribers. The ideal candidate will have experience in product marketing or a similar role and be able to manage multiple projects simultaneously while meeting deadlines.

Estimated Salary: £60,000 - £80,000 per annum

About Fitch Group, Inc.

Fitch Group, Inc. is a leading provider of insights, data and analytics that inform investment strategies, strengthen risk management capabilities and identify strategic opportunities. With operations in more than 30 countries, we are committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions.

Job Description

We are seeking a dynamic and results-driven Product Marketer to join our Marketing team based out of our London office. The successful candidate will be responsible for articulating value proposition messaging, developing compelling marketing collateral and executing product enhancement campaigns.

This role requires a strategic thinker with a passion for understanding customer needs and translating those insights into impactful marketing initiatives. The ideal candidate will have a bachelor's degree in Marketing, Business or a related field and proficiency in PowerPoint, knowledge of marketing automation tools and CRM software.

Key Responsibilities:

  • Create high-quality marketing materials, including brochures, case studies, whitepapers, videos and presentations.
  • Ensure all collateral aligns with brand guidelines and supports the value proposition.
  • Work with graphic designers and content creators to produce visually appealing and informative materials.
  • Plan, execute and analyze marketing campaigns aimed at promoting new and existing product features and enhancements.
  • M ultiply campaign performance and leverage data to optimize future campaigns for better engagement and conversion rates.

Promote Research and Data Insights to Subscribers:

  • Develop strategies to promote key research findings and data insights to targeted subscribers.
  • Create and distribute newsletters, reports and infographics that highlight valuable research and data.
  • Collaborate with the Product Strategy and cross-business stakeholders to ensure accuracy and relevance of the content being shared.
Required Skills and Qualifications

The ideal candidate will possess the following skills and qualifications:

  • Bachelor's degree in Marketing, Business or a related field.
  • Experience in product marketing or a similar role.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in PowerPoint, knowledge of marketing automation tools and CRM software.
  • Microsoft Office proficiency.
Benefits

We offer a competitive salary package, excellent benefits and a collaborative work environment. If you are a motivated and results-driven individual who is passionate about marketing and has a strong track record of success, we encourage you to apply for this exciting opportunity.

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