Email Campaign Specialist

3 weeks ago


Halesowen, Dudley, United Kingdom Autoserve Ltd Full time
Job Overview

We are seeking an experienced Marketing Communications Expert to join our team at Autoserve Ltd. As a leading fleet management company, we provide businesses with access to a comprehensive UK-wide garage network and a suite of vehicle management solutions.

About the Role

You will be responsible for creating and executing impactful email campaigns that drive engagement and conversions.

You will use your expertise in platforms like Mailchimp to enhance our digital marketing strategy, focusing on performance and ROI.

  • Create and manage targeted email marketing campaigns using Mailchimp.
  • Segment customer data to create personalised and impactful email journeys.
  • Monitor, analyse, and report on campaign performance to optimise for improved engagement and conversion rates.
Key Performance Indicators
  • Deliver high-quality email campaigns that meet business objectives.
  • Optimise campaign performance to improve engagement and conversion rates.
  • Collaborate with the creative and content teams to deliver on-brand messaging and visuals.
Requirements
  • Proven experience in email marketing with expertise in platforms like Mailchimp.
  • A strong analytical mindset and ability to use data to improve campaign performance.
  • A creative approach to crafting email content that resonates with target audiences.
Salary: £27,200 per annum
Benefits: Exclusive automotive discounts, profit share, extra holidays based on length of service, 28 days of leave plus bank holidays.



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