Google Ads Specialist

**READ THIS ENTIRE JOB DESCRIPTION OR DON'T APPLY**

Are you passionate about creating paid search campaigns? Do you have experience in local business marketing? Have you proven success in building PPC campaigns with real results?
- If you answered "yes" to these questions, then continue reading._

We Build Trades is among the fastest-growing digital marketing and software businesses for trade and home-service businesses across the UK, and we are in search of a Google Ads and SEM Strategist to join our team

**The Opportunity**:
We're looking for a dynamic Google Ads Specialist to join our rapidly expanding agency. This role is ideal for someone passionate about devising high-impact paid advertising campaigns, eager to contribute to our mission, and ready to excel in an environment that promotes growth and innovation. This position is based in our office with no hybrid or remote working options. We utilise the following platforms for our clients:

- Google Ads (search and display)
- Google Local Service Ads
- Microsoft Ads
- Facebook/Instagram Ads

**Key Responsibilities**:

- Develop, manage, and optimise Google Ads campaigns to enhance client success in the trades sector.
- Produce monthly reports and Loom videos, providing clients with clear insights into their campaign outcomes and outlining strategies for continuous improvement.
- Facilitate weekly Q&A sessions, offering clients a platform to deepen their understanding of their paid ad strategies.
- Conduct thorough competitor analysis to ensure our campaigns consistently lead the pack, including seasonal campaigns to maintain fresh and engaging content.
- Stay abreast of industry trends, sharing important insights with clients and our team to preserve our competitive edge.
- Work closely with our team of graphic designers, virtual assistants, and web developers to deliver cohesive and inventive ad campaigns.
- Support the leadership team by offering feedback necessary for training and SOP documentation.

**What We're Looking For**:

- A minimum of 3 years of experience in managing Google Ads campaigns, with a proven record of delivering results.
- Strong analytical abilities, capable of translating complex data into actionable insights.
- Exceptional communication skills, adept at elucidating technical details to a non-technical audience.
- Creativity and strategic thinking, able to devise novel strategies to meet and exceed client objectives.
- Experience within a digital marketing agency setting (preferred).

It's challenging and fast-paced. Your job role may evolve, but the rewards of achievement are substantial

**Why Join Us**:

- Salary Range: £30k to £45k per annum.
- Benefits: Access to a comprehensive benefits package, including health and wellness plans.
- Professional Growth: Opportunities for career advancement within a swiftly growing company.
- Dynamic Work Environment: Operate in an office as innovative as our strategies, complete with a pool table, mini-gym, and more - fostering a lively and productive atmosphere.
- Culture & Community: Become a member of a company that prioritises transparency, innovation, and collaboration, dedicated to significantly impacting the trades industry.

**Hiring Process**:
Anticipate the following steps:

- Conduct a quick telephone interview.
- Attend an in-person interview with an on-site assessment. A Zoom option is available only for applicants outside the area.
- Complete a Kolbe Assessment.
- Undergo a Background Check.
- Receive an offer.

**Why We Build Trades?**
- Impact: Join a mission-driven team altering the landscape for tradespeople nationwide.
- Growth: Excel in an environment that values personal development and career progression.
- Community: Integrate into a family of professionals in an inclusive, supportive workplace.

We Build Trades is dedicated to equality and diversity, offering equal opportunities to all applicants and team members regardless of race, colour, gender, and other protected characteristics.

**Salary**: £30,000.00-£45,000.00 per year

**Benefits**:

- Company pension
- Flexitime

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme
- Performance bonus

Application question(s):

- How many years of experience do you have working within a digital marketing agency?
- How many years of experience do you have managing ads for local service businesses?
- Can you reliably commute or relocate to Halesowen, Birmingham for this job?
- What recent Google change has effected your PPC work the most?
- Desired Salary?

Work Location: In person