Digital Media Professional

2 days ago


Crawley, West Sussex, United Kingdom C&M Travel Recruitment Full time

**Job Title:** Digital Media Professional

A leading travel and leisure company specialising in outdoor holidays across the UK and Europe seeks an experienced Digital Media Professional to oversee the strategic management and development of their social media channels, driving brand awareness and working closely with the marketing manager.

**Key Responsibilities:**

  • Develop and implement strategies to enhance customer retention, activation, and engagement across social media channels. Set and track KPIs to measure the success of initiatives.
  • Collaborate with the Marketing and Research & Insight teams to identify and target relevant audiences for social media campaigns.
  • Advocate for social media's role in driving business performance, continuously optimising strategies and sharing insights with the wider business team.
  • Track and analyse the social media activities of relevant competitors to identify opportunities.
  • Oversee external agencies responsible for ensuring performance and strategy align with the company's objectives.
  • Work closely with the Contact Centre to ensure timely sharing of campaign information, ensuring members and non-members alike receive the most current and informative content.

**Requirements:**

  • Experience in a B2C social media role within the travel industry.
  • Strong management skills, with previous experience in managing a team.
  • Solid understanding of GDPR and its impact on social media channels.
  • A track record of successfully delivering projects on time and within budget.
  • Strong written and verbal communication skills.
  • Experience managing significant budgets and making strategic decisions to drive business outcomes.
  • Excellent interpersonal skills, with the ability to build and maintain strong relationships across teams and with external stakeholders.

**Additional Details:

  • A basic salary of £62,500 per annum, commensurate with experience.
  • Fantastic benefits including pension scheme, private health care scheme, and hybrid 3 times a week in West Sussex.


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