Strategic Media Planner

3 weeks ago


Crawley, West Sussex, United Kingdom ENGINEERINGUK Full time
Role Overview

The role of a Strategic Media Planner at ENGINEERINGUK is crucial for the marketing success of Virgin Atlantic. This involves planning and optimizing global media investment across all channels, utilizing knowledge of traditional and digital media, as well as strong leadership skills. The ideal candidate will develop and implement media strategies that align with marketing objectives to reach target audiences effectively.

Estimated Salary: £60,000 - £80,000 per annum.

Key Responsibilities:
  • Develop and implement media strategies that align with marketing objectives and target audiences.
  • Plan, optimize, and evaluate media campaigns across various channels, including digital, TV, radio, print, out-of-home, and social.
  • Leverage data insights, audience behaviour, and market trends to ensure effective media plans.
  • Drive media performance and ensure investments deliver maximum value.
  • Analyse intricate data sources to boost media efficiency.
  • Manage annual media budgets.
  • Capitalize on data and new technologies to elevate media campaigns.


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