Digital Marketing Specialist

3 days ago


Crawley, West Sussex, United Kingdom C&M Travel Recruitment Full time
About C&M Travel Recruitment

We are a leading recruitment agency specializing in travel and leisure roles. We have an exciting opportunity for a Digital Marketing Specialist to join our team.

This role will involve overseeing the strategic management and development of social media channels, driving brand awareness and working closely with the marketing manager.

Job Description:Key Responsibilities:
  • Develop and implement strategies to enhance customer retention, activation, and engagement across social media channels. Set and track KPIs to measure the success of initiatives.
  • Collaborate with the Marketing and Research & Insight teams to identify and target relevant audiences for social media campaigns
  • Advocate for social media's role in driving business performance, continuously optimizing strategies and sharing insights with the wider business team.
  • Track and analyze the social media activities of relevant competitors to identify opportunities
  • Oversee external agencies responsible and ensuring performance and strategy aligns with the company's objectives.
  • Work closely with the Contact Centre to ensure timely sharing of campaign information, ensuring members and non-members alike receive the most current and informative content.
Requirements:Skill and Experience Required:
  • Experience in a B2C social media role within the travel industry
  • Strong management skills, with previous experience in managing a team
  • Solid understanding of GDPR and its impact on social media channels.
  • A track record of successfully delivering projects on time and within budget
  • Strong written and verbal communication skills
  • Experience managing significant budgets and making strategic decisions to drive business outcomes.
  • Excellent interpersonal skills, with the ability to build and maintain strong relationships across teams and with external stakeholders.
Additional Information:
  • A basic salary in the region of £60,000 - £65,000 per annum depending on experience.
  • Fantastic benefits which include pension scheme, private healthcare scheme etc
  • Hybrid 3 times a week in West Sussex


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