Marketing Solutions Lead

3 days ago


Slough, Slough, United Kingdom UCB Full time

About the Role

The Marketing Solutions Lead is accountable for all solutions (projects and activities) in their area. The activities can be either locally initiated and implemented or part of the EU plan and initiated by the EU Strategic Operations.

  • The liaison between the EU Strategic Operations and the area for all strategies and different stakeholders' plans.
  • The driver of the localization and implementation of the area strategy and action plan in partnership with the Area Head and the Business Unit Managers.

Key Responsibilities

  • Provide local business units with impactful patient value solutions for implementation.
  • Localize centrally developed EU solutions for the area in line with local ecosystems insights, requirements and drivers (e.g. Onboarding; etc)
  • Align with the Medical Strategy Lead to ensure the highest scientific standards of the solutions deployed in the area.
  • Drive excellence usage of different channels through local omni-channel strategy, planning and solution development.
  • Play an important role in digital business transformation in the area and support the implementation of innovative digital solutions.
  • Develop the Launch Plan for new assets and coordinate the cross-functional collaboration and activities of the Launch team.

Requirements

  • Bachelor's degree in life sciences, business or healthcare required.
  • Several years of experience in stakeholder-facing roles within healthcare.
  • Demonstrated experience in working within multidisciplinary teams.
  • Knowledge of appropriate regulatory and access/HTA guidelines.


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