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Strategic Content Marketing Lead

1 month ago

Birmingham, Birmingham, United Kingdom Prosperity Recruitment Full time

Content Marketing Manager Opportunity

Prosperity Recruitment is partnering with a leading industry player to find a talented Content Marketing Manager to join their marketing team.

This role is ideal for a motivated marketing professional who is passionate about creating engaging content and driving business growth through innovative marketing strategies.

Key Responsibilities:

  • Create compelling content for marketing campaigns, social media, blogs, and website pages to showcase industry-related products.
  • Develop and maintain the PR/Advertising calendar, ensuring alignment with marketing strategies.
  • Manage and execute the social media plan, driving engagement and brand awareness.
  • Collaborate with the central marketing team to provide insights and guidance that enhance commercial return.
  • Develop and update digital content in accordance with SEO strategies to improve visibility.
  • Oversee the exhibition calendar and related workflows, ensuring seamless execution.
  • Maintain the group's website portfolio content, ensuring it is current and engaging.

Requirements:

  • A degree in Marketing, Journalism, or a similar field, or equivalent work experience.
  • Proficiency in MS Office and other relevant software.
  • Experience working in the manufacturing sector or a fast-paced business environment.
  • Background in both traditional and digital marketing, with hands-on experience managing websites and social media platforms.
  • Proven work experience as a content editor, web editor, or in a similar role, with a portfolio of published work to showcase skills.
  • Excellent writing and editing skills in English.
  • Familiarity with Content Management Systems (e.g., WordPress) and SEO principles, including keyword research.
  • Strong interpersonal skills, with the ability to liaise with diverse stakeholders and industry professionals for interviews and topic research.

We are looking for a dedicated and innovative professional who can help us achieve our marketing goals.