Strategic Email Marketing Specialist

1 month ago


Birmingham, Birmingham, United Kingdom Creative Ideaz UK Ltd Full time

At Creative Ideaz UK Ltd, we're seeking a highly skilled Strategic Email Marketing Specialist to join our team. This role offers a competitive salary of £45,000 - £55,000 per annum, depending on experience.

About the Role

As an Email Marketing Specialist, you will develop and execute comprehensive email marketing strategies aligned with overall marketing objectives. Your primary focus will be on creating engaging and relevant email content that captures the attention of our target audience.

We're looking for a candidate with a strong understanding of email marketing best practices, excellent communication skills, and a data-driven mindset. You'll have the opportunity to collaborate with cross-functional teams to create compelling email content, manage subscriber lists, analyze campaign performance, and implement strategies to optimize email marketing efforts.

The ideal candidate will have a proven track record in email marketing, with a focus on strategy, execution, and analysis. You'll need to stay up-to-date with the latest industry trends and best practices, ensuring our email marketing campaigns remain effective and engaging.

Key Responsibilities
  • Develop and execute comprehensive email marketing strategies aligned with overall marketing objectives.
  • Create engaging and relevant email content, including copywriting and design, to capture the attention of our target audience.
  • Manage and segment email subscriber lists to deliver personalized and targeted content.
  • Implement marketing automation workflows and drip campaigns to nurture leads and guide subscribers through the customer journey.
  • Conduct A/B testing on various elements of email campaigns (subject lines, content, calls-to-action) to improve performance.
  • Monitor and analyze key performance indicators (KPIs) to evaluate the success of email marketing campaigns.
Requirements & Skills

To succeed in this role, you'll need:

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in email marketing with a focus on strategy, execution, and analysis.
  • Familiarity with email marketing platforms.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent written communication and copywriting skills.
  • Understanding of HTML for email template customization is a plus.
  • Knowledge of best practices in deliverability, segmentation, and personalization.
What We Offer

In addition to a competitive salary, we offer a range of benefits, including:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A comprehensive training program.
  • A generous holiday allowance.


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