Marketing Automation Specialist

16 hours ago


Birmingham, Birmingham, United Kingdom GES - Global Experience Specialists Full time

GES - Global Experience Specialists seeks a seasoned Marketing Automation Specialist to spearhead our full customer lifecycle program. This pivotal role involves leveraging cutting-edge technology to optimize every touchpoint, drive efficiency for sales and marketing teams, and turbocharge growth and retention strategies.

About the Role

You will be responsible for mastering Marketo and other tools to automate, optimize, and elevate our marketing automation efforts. Key objectives include:

  • Email Marketing Guru: Build and maintain our email database, ensure data quality, and drive GDPR compliance.
  • Tech Savvy: Work closely with our marketing team and agency partners to optimize email campaigns and lead generation efforts.
  • Data Dynamo: Analyze performance, troubleshoot issues, and continuously improve campaign effectiveness.
What We're Looking For

We are seeking an experienced professional with:

  • At least 4 years of experience in marketing automation, email campaigns, and lead generation.
  • Strong analytical skills, with the ability to turn data into actionable insights and strategy.
  • Expertise in email marketing, lead gen, and digital strategies.
  • Hands-on experience with Marketo (or similar) and Salesforce knowledge is a plus.
Perks of the Role

This is a full-time role offering a competitive salary, dependent on experience, and a dynamic work environment that fosters continuous learning and career development. Estimated salary: $80,000 - $110,000 per year.



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