PR and Marketing Strategist
2 days ago
**Job Details:**
Job Title: Senior PR Executive
Location: London, GB
Industry: Energy and Natural Resources
Job Type: Full-time
Salary: £60,000 - £80,000 per annum
Job Description:
Wood Mackenzie Limited is seeking a highly skilled Senior PR Executive to join its global communications team in London, GB. The successful candidate will have a strong background in Marketing and be able to bring experience around how PR can play a crucial role in go-to-market activities, events, and broader marketing campaigns.
The role involves working with key stakeholders to develop and execute the global Upstream, Oil & Gas PR strategy, efficiently managing incoming media enquiries for EMEA, creating content and story angles to drive greater awareness, and publishing content on various platforms.
The ideal candidate will have a Bachelor's degree in Public Relations, Communications or a relevant field, at least 10 years of proven experience in PR, and demonstrated experience of building relationships with journalists and editorial teams.
**Responsibilities:**
- Develop and execute the global Upstream, Oil & Gas PR strategy working with key stakeholders across marketing and the wider team to maximise impact and ensure alignment with WoodMac's growth ambitions.
- Efficiently manage incoming media enquiries for EMEA.
- Create content and story angles to drive greater awareness around specific issues, or further engagement with specific audiences (e.g. press releases, media pitches, executive communications).
- Publish content on website, social channels, blogs and other outlets.
- Use a diverse range of thought leadership content to support outbound communications and engagement (e.g. press releases, blogs, social media programming, video, infographics, pitches).
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