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Digital Conversion Strategist

1 month ago

Manchester, United Kingdom Harnham Full time

ROLE OVERVIEW

Harnham is seeking an experienced Optimisation Manager to lead the development and implementation of data-driven strategies to improve customer and sales journeys.

KEY RESPONSIBILITIES

  • Collaborate closely with analytics, product and development teams to identify opportunities for optimisation.
  • Design and implement strategies to improve customer and sales journeys, including AB testing and experimentation.
  • Lead the development of core user journey initiatives and optimisations across customer and sales journeys.
  • Present strategies and results to senior stakeholders, using data and insights to inform business decisions.

SKILLS AND REQUIREMENTS

  • Proven commercial experience in Google Analytics, with a strong understanding of data analysis and interpretation.
  • Experience with AB testing platforms, such as Google Optimize.
  • Proven experience in digital conversion rate optimisation (CRO).