Senior Marketing Manager

3 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom Lifelancer Full time

Job Title: Senior Marketing Manager - Therapeutic Areas and Solutions

Job Summary:

We are seeking a highly skilled Senior Marketing Manager to lead the creation of impactful marketing strategies across various therapeutic areas, including oncology, cardiovascular, and metabolic drug development solutions. The ideal candidate will have extensive experience in the health and life sciences industry, with a proven ability to develop and execute omnichannel marketing strategies that drive engagement and differentiation.

Key Responsibilities:

  • Develop and manage marketing strategies, go-to-market plans, and tactical budgets for assigned therapeutic areas, aligned with Marketing objectives and priorities.
  • Launch and manage highly targeted marketing campaigns that drive engagement with and preference for Fortrea, focusing on sales enablement and lead generation.
  • Partner with campaign marketing SMEs (medical and operational) and marketing centers of excellence to develop compelling messaging and provide guidance on go-to-market strategies and tactics.
  • Collaborate with SMEs and operational teams to generate customer-facing materials.
  • Measure impact of marketing initiatives via metrics and dashboards reporting, making recommendations on improvements and best practices for future programs.

Requirements:

  • Bachelor's degree or equivalent and formal academic qualification such as a master's degree or PhD in a relevant field.
  • Extensive experience with marketing program strategy planning, development, and implementation in the health, life sciences industry.
  • Experience in omnichannel strategies, including digital, social, print, email, webinar, and face-to-face events.
  • Ability to communicate appropriately and effectively with senior management.
  • Demonstrated leadership ability, including the ability to influence others outside of marketing.


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