Digital Transformation Expert

1 month ago


Worcester, Worcestershire, United Kingdom undisclosed Full time

At an undisclosed retailer, we're looking for a skilled Digital Transformation Expert to drive our online conversion rate strategy on a 6-month fixed-term contract. This key role involves identifying and implementing optimisation opportunities across digital customer journeys, focusing on enhancing satisfaction, conversion rates, and average basket values.

As a Digital Transformation Expert, you'll work closely with Digital, Customer, and Trading teams to shape and refine the digital customer experience, ensuring that every journey reflects the high standards of the brand.

Main Responsibilities

  • Lead the execution of the Optimisation strategy, driving KPIs and key performance metrics.
  • Provide insights to prioritise areas of opportunity and remove obstacles to progress.
  • Ensure business decisions are informed by robust data analysis to maximise customer impact.
  • Build strong partnerships with eCommerce, CX, and UX teams to align priorities and share insights.

Key Skills and Experience

  • Proven background in data analysis and KPI-driven optimisation in a digital environment.
  • Proficiency with Google Suite analytics tools (GA4, Data Studio, BigQuery).
  • Expertise in eCommerce conversion tactics, including A/B testing, customer segmentation, and abandonment analysis.

We're seeking a strategic, commercially aware consultant who thrives in dynamic settings and can bring fresh insights to the table.

About the Role

About the Client

Key Responsibilities

Key Skills and Experience



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