Paid Advertising Manager
1 day ago
Elevation Recruitment is pleased to present an exciting opportunity for a skilled Paid Media Specialist to join a leading Software company in West Yorkshire.
About the Role:This role involves planning and delivering international paid media strategies across all markets served by our client. The successful candidate will work within the Demand Generation Center of Excellence (CoE) and be supported by other CoEs. The primary objective of this role is to positively impact sales pipeline by contributing to the generation of Sales Accepted Leads (SALs) and influencing existing sales opportunities.
Requirements:
- Minimum 3 years of experience in a similar role
- Commercially focused approach with ability to work within budgets to optimise activity for best ROI
- Sound understanding of international paid media and broader digital marketing strategies
- Competence with media platforms Google Adwords, Bing Ads and LinkedIn Campaign Manager
Key Responsibilities:
- Analyzing, managing and optimizing paid media channels and campaigns (Search, Display, LinkedIn)
- Channel strategy - balancing spend across channel mix, considering time of day, device, network, audience profile, etc.
- Search - delivery, management and optimization of new and existing campaigns
- Display (Discovery and Remarketing) - delivery, management and optimization of new and existing campaigns
- LinkedIn - audience identification, delivery, management and optimization of new and existing campaigns
- Content delivery - creating a high-level content plan, briefing content requirements into relevant teams, managing translation processes, building and deploying campaigns across media channels, ongoing review and optimization
- Budget management
- Paid media trends and evolving strategies
Benefits:
- Flexible remote/hybrid working arrangements
- Access to a private medical health insurance scheme
- A death in service benefit equivalent to 4 times annual salary
- A Royal London pension scheme
- An electric vehicle salary sacrifice scheme
- An employee assistance program
- Company maternity/paternity pay
- An employee referral bonus scheme
- Company sick pay
Estimated Salary Range: £38,000 - £43,000 per annum (dependent on experience)
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