Softlines Apparel Business Manager
5 days ago
This role is responsible for leading the Coca-Cola licensing softlines apparel business for the EMEA region. The successful candidate will have experience in negotiating and executing multi-million-dollar licensing deals direct with managed partners and via specialist licensing agencies in selected European markets.
Main Responsibilities:- Develop and execute regional licensed merchandise strategies using market knowledge (e.g., industry, competitive set, Company needs) and Operating Unit plans to inform recommendations on how to grow the business.
- Provide leadership, direction, and coaching to a team of agency employees who support the Coca-Cola licensing business across Europe to achieve objectives and improve performance and skills.
- Develop and negotiate multi-million-dollar contracts, program agreements, and renewals with third parties (e.g., agencies, licensees, and properties) to drive retail sales and marketing value of licensed merchandise.
• Strong presenting, persuading, and negotiating skills.
• Exceptional collaboration and relationship-building skills in international markets.
• Strong communication skills (written, oral, and presentation).
• Ability to thrive in a team environment and matrix organization.
• Above average analytical skills, strong systematic, and numeric capability.
• Highly result-oriented and able to work in a fast-paced environment.
• Experience of managing a multi-territory P&L.
Estimated Salary: £90,000 - £140,000 per annum.
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