Strategic Licensing Leader

5 days ago


London, Greater London, United Kingdom ENGINEERINGUK Full time
Job Description

This role leads the Coca-Cola licensing softlines apparel business for the EMEA region. Responsible for negotiating and executing multi-million-dollar licensing deals direct with managed partners and via specialist licensing agency in selected European markets.

Key Responsibilities:
  • Develop and execute regional licensed merchandise strategies using market knowledge (e.g., industry, competitive set, Company needs) and Operating Unit plans to inform recommendations on how to grow the business. Directs prioritization of brand, category, and market expansion plans.
  • Provide leadership, direction, and coaching to a team of agency employees who support the Coca-Cola licensing business across Europe to achieve objectives and improve performance and skills.
  • Develop and negotiate multi-million-dollar contracts, program agreements, and renewals with third parties (e.g., agencies, licensees, and properties) to drive retail sales and marketing value of licensed merchandise. Accountable for supplier performance including innovation, product development, and commercial execution.
  • Utilizes data and analysis to identify insights and trends to identify key issues and opportunities for profitable business growth.
  • Build and manage long-term relationships with agencies, licensees, and retailers. Disseminates corporate and brand marketing direction, strategies, and priorities to agency and licensing partners. Leads annual business planning with agencies and licensees.
  • Consolidates and analyzes global licensing royalty revenue and sales performance. Tracks and measures execution of the EMEA business plan, identifies potential shortfalls, develops contingency, and recovery plans. Ultimately responsible and accountable for short- and long-term results of the licensing business in the territory.


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