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Digital Marketing Lead

1 month ago

Birmingham, Birmingham, United Kingdom Digital Waffle Full time

Digital Waffle is seeking a Digital Lead with experience across each facet of Digital Marketing to join our client in Birmingham.

A legacy brand, with a well-established Marketing, PR & Communications team are looking to strengthen its Digital offering. They are seeking someone to bring fresh ideas, innovative methods, and a different perspective to the table.

Key Responsibilities:

  • Digital Strategy: Develop and implement comprehensive digital strategies aligned with business goals.
  • Digital Marketing Expertise: Have a strong grasp of SEO, SEM, social media, email marketing, content marketing, and display advertising.
  • Data Analysis: Utilize data analytics to measure performance, identify trends, and optimise campaigns.
  • Project Management: Oversee digital initiatives, manage timelines, and allocate resources efficiently.
  • Team Leadership: Lead and motivate a team of digital marketing professionals.

Technical Skills:

  • Digital Marketing Tools: Be proficient in using tools like Google Analytics, Google Ads, social media management platforms, CRM systems, and content management systems.
  • Data Analysis Tools: Understand and use data analysis tools such as Excel, SQL, or data visualisation software.

Soft Skills:

  • Creativity: Think creatively and develop innovative digital marketing solutions.
  • Adaptability: Stay updated with the rapidly evolving digital landscape.

Salary: £45,000

Location: Birmingham City Centre

Hybrid Working: 4 days on-site in the office per week