Strategic Shopper Manager

6 days ago


Hemel Hempstead, Hertfordshire, United Kingdom Britvic Full time
About the Role

We're seeking a highly skilled Senior Shopper Strategy Manager to join our team at Britvic. As a key member of our Category Strategy team, you'll play a critical role in driving category growth and unlocking key opportunities across priority channels.

Working closely with our Shopper Insight Manager, you'll leverage both desktop research and shopper research programmes to build action plans that can be executed via Shopper Marketing Leads. This will drive mutual benefit for both retailers and Britvic, with incremental category growth for our customers and a clear advantage for our brands.

This role is central to our planning and execution of category and shopper initiatives, requiring strong links across the Category Strategy, Category Management, Shopper Marketing, Customer Management, Brand Operations, and Marketing teams.

Key Responsibilities
  • Develop and implement the 6S Path To Purchase framework and associated tools, training, and customer engagement.
  • Bring to life the 'so what' from shopper insight through successful embedding into the business through close collaboration with the Shopper Insight Manager.
  • Collaborate with cross-functional teams to drive category growth and unlock key opportunities across priority channels.
Requirements
  • Relevant category management, category development, category strategy, channel development, or other strategic experience, preferably in an FMCG business.
  • Strong communication and interpersonal skills to engage a wide network of stakeholders.
  • Creative judgement – acquired through previous shopper or consumer marketing involvement.
  • Strong planning, organisation, and time management skills.


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