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Strategic Business Development Manager
2 months ago
About Britvic
We're a leading player in the FMCG market, driven by a passion for innovation and a commitment to excellence. Our portfolio of family favourite and global premium brands, including Robinsons, Tango, J20, R Whites & London Essence, offers consumers a wide range of choices to enjoy life's everyday moments.
Our Mission
As part of our business strategy, Mission 2025, we're focused on unlocking opportunities across hospitality channels to drive mutual benefits for retailers and Britvic. This requires an in-depth understanding of the category we operate in, how it can grow, and how our brands can leverage these opportunities to engage with our customers.
The Role
We're seeking a Shopper Strategy Manager – Hospitality to translate the category vision and shopper strategy into actionable plans for Shopper Marketing Leads. This role will involve working closely with the Shopper Insight Manager to use research to build demographic analysis and strategic partnerships that drive incremental category growth and a competitive advantage for our brands.
Key Responsibilities
- Operationalise Perfect Path to Purchase in key sub-channels to exploit key growth opportunities.
- Understand the impact of legislative changes on path to purchase and work with the Head of Shopper Strategy & Insights to build and deploy mitigation plans to brand and customer teams.
- Share key shopper growth opportunities to influence AOP (brand and channel).
- Bring to life the 'so what' from shopper insight through successful embedding into the business through close collaboration with the Shopper Insight Manager.
Requirements
- Relevant category management, category development, category strategy, channel development or other strategic experience, preferably in an FMCG business, with a track record of successfully driving category, brand and NPD growth.
- Strong communication and interpersonal skills to engage a wide network of stakeholders (internal and external) and influence at the right level.
- Creative judgement – acquired through previous shopper or consumer marketing involvement.
- Project management capability and commercial grounding to ensure delivery of plans.
- Strong planning, organisation and time management skills.
