Freelance PR and Marketing Manager for Electronics Sector
1 month ago
We are looking for a highly experienced Digital B2B PR and Marketing Expert to join our team. The ideal candidate will have a strong background in B2B PR/media relations, including experience within the electronics sector.
About the Role:
This is a freelance opportunity to work with our team on a 20-30 hours per week basis. The role requires the ability to collaborate closely with clients, develop and execute effective media relations strategies, and cultivate and maintain relationships with key media contacts.
Responsibilities:
- Manage the PR and marketing for a number of our clients, providing advice and developing editor relationships.
- Develop and execute effective media relations strategies to secure coverage in key technology, vertical, and trade press.
- Pitch stories and press releases to journalists covering electronics, robotics, industrial control, and enterprise technology.
- Project manage components of integrated B2B marketing campaigns ensuring smooth execution and timely delivery of campaign assets.
- Report on campaign performance, providing insights and recommendations to improve outcomes.
- Liaise with our UK-based team to ensure alignment with broader PR and marketing efforts.
Requirements:
- 5+ years of experience in B2B PR/media relations, including experience within the electronics sector.
- Excellent communication and relationship-building skills.
- Technical knowledge or interest in technology, computing, or electronics and ability to write good technical or compelling marketing prose.
- Strong project management skills with the ability to coordinate multiple campaign components simultaneously.
- Good numeric skills, with the ability to budget and manage invoicing in multiple currencies.
- Proven ability to meet deadlines.
Compensation:
This freelance role offers a competitive hourly rate of $55-$80 per hour, based on experience and qualifications. We also offer a flexible work-life balance, a supportive company culture, and a range of key competencies including time management, organization, and clear communication.
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