Digital B2B PR and Marketing Expert
1 month ago
Napier is seeking a highly motivated and experienced Freelance B2B PR & Marketing Manager to join our team on a part-time basis. This role requires the ability to work independently in a remote role, managing multiple projects simultaneously, and meeting deadlines.
About the Job:
The successful candidate will be responsible for managing the PR and marketing for a number of our clients, providing advice, developing editor relationships, managing a broad range of marketing projects, and ensuring marketing objectives are met.
Main Responsibilities:
- Collaborate closely with clients to understand their goals and tailor PR and marketing strategies to meet business objectives.
- Develop and execute effective media relations strategies to secure coverage in key technology, vertical, and trade press.
- Pitch stories and press releases to journalists covering electronics, robotics, industrial control, and enterprise technology.
- Cultivate and maintain relationships with key media contacts in North America and Europe.
- Project manage components of integrated B2B marketing campaigns ensuring smooth execution and timely delivery of campaign assets.
- Report on campaign performance, providing insights and recommendations to improve outcomes.
- Liaise with our UK-based team to ensure alignment with broader PR and marketing efforts.
Skills and Qualifications:
- Strong background in at least one marketing discipline within either an in-house marketing department or an agency.
- Well-organized and able to manage multiple projects simultaneously.
- Strong project management skills with the ability to coordinate multiple campaign components simultaneously.
- Self-motivated, organized, and capable of working independently in a remote role.
- Good numeric skills, with the ability to budget and manage invoicing in multiple currencies.
- Proven ability to meet deadlines.
- Strong PC skills.
Pay Rate:
This freelance role offers a competitive hourly rate of $60-$85 per hour, based on experience and qualifications. We also offer a flexible work-life balance, a supportive company culture that values effectiveness, client results, and collaboration, and a range of key competencies including time management, organization, and clear communication.
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