Freelance B2B PR Specialist
2 weeks ago
Napier is looking for a freelance B2B PR & marketing manager to work on a 20-30 hours per week basis.
This role offers a healthy work-life balance and a supportive company culture that values effectiveness, client results, and collaboration.
The Job DescriptionAs an Account Manager, you will manage the PR and marketing for a number of clients, providing advice, developing editor relationships, managing a range of marketing projects and ensuring marketing objectives are met.
You will be responsible for all aspects of the project from strategy and planning through implementation and execution to reporting and analysis. This will be achieved through a combination of using resources within the company as well as delivering some of the work yourself.
Responsibilities and Requirements- Clients
- Collaborate closely with clients to understand their goals and tailor PR and marketing strategies to meet business objectives
- Manage client relationships
- Develop and execute effective media relations strategies to secure coverage in key technology, vertical, and trade press
- Pitch stories and press releases to journalists covering electronics, robotics, industrial control, and enterprise technology
- Cultivate and maintain relationships with key media contacts in North America and Europe
- Project manage components of integrated B2B marketing campaigns ensuring smooth execution and timely delivery of campaign assets
- Report on campaign performance providing insights and recommendations to improve outcomes
- Liaise with the UK-based team to ensure alignment with broader PR and marketing efforts
Location: USA or Canada (remote work possible)
Language: English
Industry: Electronics, Robotics, Industrial Control, Enterprise Technology
Job Type: Freelance
Salary Range: $90,000 - $130,000 per year
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