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Digital Marketing Specialist

2 months ago

Croydon, Greater London, United Kingdom Redwood Collections Full time
{"title": "Digital Marketing Executive", "description": "Job Summary

Redwood Collections is seeking a highly skilled Digital Marketing Executive to join our team. As a key member of our new business team, you will be responsible for developing and implementing effective digital marketing strategies to drive growth and increase online engagement.

Key Responsibilities
  • Develop and execute SEO-optimised content strategies to improve website traffic and search engine rankings.
  • Manage and optimise PPC campaigns to maximise conversions and return on investment.
  • Track and analyse key metrics to inform data-driven marketing decisions.
  • Prepare regular internal reports to provide insights into performance and identify areas for improvement.
  • Cross-collaborate with suppliers to create high-quality marketing materials.
  • Stay up-to-date with the latest marketing trends and best practices to ensure industry relevancy.
Requirements
  • Marketing: Proven knowledge of digital marketing channels and techniques, including SEO, PPC, social media, and email marketing.
  • Copywriting: Strong writing and editing skills to create engaging content across various digital platforms.
  • Analysis and reporting: Experience with major analytics programs, specifically Google Analytics.
  • Content creation and editing: Ability to create content across video, audio, and image formats using software applications like Microsoft Office Suite and Adobe Suite.
  • Web development: Knowledge of HTML/JavaScript and SEO principles.
  • Project management: Experience working with time-sensitive projects and tight deadlines.
Essential Skills
  • Experience developing SEO and email marketing strategies.
  • Strong literacy and analytical skills.
Desirable Skills
  • Experience with Salesforce and Google Analytics.
  • Further education of a BSc/BA Hons 2.1 or higher (all degree subjects are encouraged).
", "lang_code": "en"}