Digital SEO Specialist

4 weeks ago


Croydon, Greater London, United Kingdom The Gym Group Full time
SEO Executive Role

We are seeking a skilled SEO Executive to join our Ecommerce Team at The Gym Group.

The successful candidate will assist in developing and deploying organic strategies across our website, coordinating the expansion and optimisation of our brand new blog, and applying best practices in local SEO to our listing management system.

This role requires a genuine passion for Search Engine Optimisation, improving website visibility, driving organic traffic, and enhancing the overall user experience with a specific focus on local audience.

Key Responsibilities:
  • Execute on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and enhance site visibility.
  • Conduct thorough keyword research to identify high-value search terms and optimise content accordingly.
  • Collaborate with various teams to create and optimise web content and blog posts that align with SEO best practices.
  • Monitor and resolve technical SEO issues, including site architecture and crawl errors.
  • Optimise Google Business profiles, ensure consistency of NAP and other data points across all online directories, and develop strategies to improve local search visibility and rankings.
  • Use SEO audits to identify areas of improvement and ensure adherence to SEO best practices.
  • Understand website performance using tools like Google Search Console, GA4 and other SEO tools.
  • Identify SEO strategies used by competitors and recommend adjustments to the current strategy.
  • Work closely with the Ecommerce, Digital Trading, Marketing, digital product and other teams to align SEO efforts with overall marketing goals.

Requirements:

  • 1-2 years of experience in an SEO role.
  • Demonstrated experience with local SEO strategies, including optimising Google My Business profiles, managing online reviews, and improving local search rankings. Experience with listing management tools such as Yext, PinMeTo or SEMRush local tool.
  • Experience in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
  • Ability to interpret data, generate insights, and make data-driven decisions.
  • High level of attention to detail, particularly when optimising content and analysing SEO data.
  • Excellent verbal and written communication skills, with the ability to clearly articulate SEO concepts and strategies to non-technical stakeholders.
  • Understanding of content management systems (CMS) like Amplience, WordPress, Shopify, or similar platforms.
  • Strong copywriting skills with the ability to create compelling, keyword-rich content that engages and converts.


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