Senior CRM Executive Luxury Fashion

5 days ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands.

Why be a Senior CRM Executive at THG?

As a Senior CRM Executive, you'll play a key role in executing our CRM strategy for our luxury sites. You'll work closely with marketing teams, trading teams, and senior marketing managers to deliver bespoke channel plans based on revenue targets and business growth plans.

Key responsibilities include:

  • Developing and executing CRM strategies to drive continued growth in sales and deliver a great customer experience.
  • Working with marketing teams to deliver bespoke channel plans based on revenue targets and business growth plans.
  • Acting as the key CRM point of contact for your delegated sites.
  • Responsible for the briefing, building, and scheduling of email marketing communications, SMS, and push app notifications.
  • Segmenting the customer database using in-house CRM tools.
  • A/B testing to ensure emails are optimised to the best performing setups.
  • Updating templates for automated and triggered email campaigns as and when required.
  • Analysing and reporting on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.

KPIs

  • Support the CRM executive to achieve the monthly revenue targets and channel KPIs.
  • Ensure all email communications, SMS, and app notifications are delivered on time and in line with the CRM strategy.
  • Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

Requirements

Essential:

  • At least 2 year's CRM experience.
  • Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines.
  • Team player.
  • Assertive and pro-active with a positive attitude.
  • Strong analytical skills and comfortable using Excel.
  • A keen eye for detail.
  • Ability to work in a fast-paced environment.

Desirable:

  • Multi-channel experience and exposure (Email, SMS, App).
  • Understanding of customer data and segmentation.
  • Knowledge of digital marketing channels other than email.
  • Experience with Google Analytics and/or Tableau.
  • Experience within the fashion retail sector.

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