Senior CRM Executive

2 months ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology conglomerate that specializes in taking brands directly to consumers. We're home to a portfolio of leading brands and websites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognized brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Why be a Senior CRM Executive at THG?

As a Senior CRM Executive, you'll play a key role in executing our CRM strategy for our luxury sites, including Coggles, The Hut, allsole, and MyBag. You'll work closely with marketing teams, trading teams, and the Senior Marketing Manager to deliver bespoke channel plans based on revenue targets and business growth plans.

Key responsibilities include:

  • Developing and executing CRM strategies to drive continued growth in sales and deliver a great customer experience.
  • Collaborating with marketing teams to create and schedule email marketing communications, SMS, and push app notifications.
  • Segmenting customer databases using in-house CRM tools.
  • Conducting A/B testing to optimize email performance.
  • Updating templates for automated and triggered email campaigns.
  • Analyzing and reporting on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.

KPIs

  • Supporting the CRM team to achieve monthly revenue targets and channel KPIs.
  • Ensuring all email communications, SMS, and app notifications are delivered on time and in line with the CRM strategy.
  • Ensuring all CRM messaging aligns with wider brand messaging and tone of voice.

Requirements

Essential:

  • At least 2 years of CRM experience.
  • Strong time management and organizational skills, with the ability to prioritize workload and meet tight deadlines.
  • Team player with a positive attitude.
  • Strong analytical skills and comfortable using Excel.
  • A keen eye for detail.
  • Ability to work in a fast-paced environment.

Desirable:

  • Multi-channel experience and exposure (Email, SMS, App).
  • Understanding of customer data and segmentation.
  • Knowledge of digital marketing channels other than email.
  • Experience with Google Analytics and/or Tableau.
  • Experience within the fashion retail sector.

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