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Job Summary
We are seeking a skilled Category Marketing Specialist to join our team at M&S. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive sales and growth for our categories.
Key Responsibilities
- Develop compelling marketing campaigns that resonate with our customers and drive sales growth.
- Work closely with our trading director and head of trade to understand business needs and develop marketing strategies that meet those needs.
- Collaborate with cross-functional teams to ensure that all marketing deliverables meet commercial targets and land effectively in stores.
- Position yourself as a category expert within the wider marketing team, providing insights and recommendations to inform marketing decisions.
- Stay up-to-date with market trends and competitor activity, using this knowledge to inform marketing strategies and drive business growth.
Requirements
- Strong marketing and business acumen, with a proven track record of developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with colleagues and stakeholders.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Ability to work collaboratively as part of a team, with a flexible and adaptable approach to work.
- Previous experience in a marketing role, preferably in a retail or FMCG environment.
