Digital Marketing Specialist

10 hours ago

Brighton, Brighton and Hove, United Kingdom CRKLR Full time £25,000 - £28,000
About CRKLR

CRKLR is a rapidly growing digital agency with offices in Hove and London. With a global footprint and an experienced senior team, we offer our clients exceptional agility and creativity.

We think creatively, driven by data, and have demonstrated why our work has helped deliver bottom-line growth for our clients, including D2C e-commerce brands, retailers, restaurants, and one of the largest leisure brands in the UK.

The Role

We are seeking a dynamic and ambitious Account Executive specialising in paid media, especially paid social and paid search, to join our forward-thinking agency.

As an Account Executive, you will play a vital role in managing client accounts, executing digital marketing campaigns, and driving measurable results across various paid search and paid social platforms.

Responsibilities
  • Client Management:
    • Build and maintain strong relationships with assigned clients, serving as their primary point of contact for day-to-day communications and inquiries.
    • Understand clients' business objectives, target audience, and marketing goals to develop effective paid search and paid social strategies.
    • Collaborate with clients to define campaign objectives, budgets, and timelines, ensuring alignment with their overall marketing strategy.
  • Campaign Execution and Optimization:
    • Execute end-to-end implementation of paid search and paid social campaigns, including campaign setup, ad creation, keyword targeting, audience segmentation, and bid management.
    • Monitor campaign performance, analyse data, and identify optimization opportunities to improve key performance indicators such as CTR, CPC, conversion rates, and ROAS.
    • Conduct ongoing campaign optimisation by adjusting bids, refining keyword targeting, testing ad copy variations, and exploring new audience targeting options.
  • Performance Reporting and Analysis:
    • Generate regular performance reports, analysing campaign metrics and providing actionable insights and recommendations to clients.
    • Utilise analytical tools and platforms to track, measure, and report on campaign performance, ensuring transparency and accountability.
    • Collaborate with the analytics team to gain deeper insights into data trends, customer behaviour, and market dynamics.
  • Client Communication and Presentations:
    • Conduct regular client meetings and presentations to provide updates on campaign performance, discuss strategic initiatives, and address client queries and concerns.
    • Effectively communicate complex digital marketing concepts, campaign results, and recommendations in a clear and concise manner.
    • Proactively identify opportunities to upsell and expand client accounts, presenting value-added services and solutions to drive business growth.
  • Collaboration and Team Support:
    • Collaborate closely with cross-functional teams, including creative, content, and analytics, to ensure seamless integration and execution of digital marketing campaigns.
    • Assist in the development of client proposals, marketing strategies, and campaign briefs, leveraging your expertise in paid search and paid social.
    • Stay up to date with industry trends, platform updates, and emerging best practices, sharing knowledge and insights with the team.
    Requirements
    • Bachelor's degree in marketing, advertising, or a related field.
    • Experience (1+ years) in digital marketing, with a focus on managing social media or search marketing.
    • Understanding of major digital advertising platforms, including Google Ads, Meta Ads Manager, TikTok ads, and other relevant platforms.
    • Creative mindset, with a good feel for how creative can impact campaign performance.
    • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations for optimisation.
    • Proven organisational and time management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
    • Outstanding communication and interpersonal skills, both written and verbal.
    • Client-centric mindset with a passion for delivering excellent customer service.
    • Self-motivated, proactive, and eager to learn and grow in the digital marketing industry.
    • Experience with campaign tracking and reporting tools, such as Google Analytics, Data Studio, is a plus.
    • Knowledge of email marketing, SEO, content marketing, and/or other digital marketing channels is advantageous.
    The Important Bits
    • Salary: £25,000-£28,000 depending on experience.
    • Holiday: 25 Days/year.
    • Hybrid working: 3 days in the office, 2 remote.
    • Electric car scheme.
    • Work with nice people, great clients in a super setting.

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