Senior Email Marketing Specialist, Education

2 days ago


Glasgow, Glasgow City, United Kingdom IRIS Software Group Full time

Role Overview

The IRIS Software Group is seeking a highly skilled Senior Email Marketing Specialist to lead the development and execution of innovative marketing campaigns in the Education sector.

Key Responsibilities

  • Campaign Management: Collaborate with sales, product, and other teams to ensure seamless integration across all channels, including webinars and events.
  • Reporting & Analysis: Monitor and analyse campaign performance, optimising strategies based on key metrics such as lead quality and conversion rates.

Requirements

  • Qualifications: A Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience: A solid background in demand generation, particularly in email marketing, content marketing, communications, or PR. Experience in the Education or EdTech sectors is an advantage.
  • Skills: Exceptional project management abilities and outstanding communication skills, especially in crafting compelling content and messages.
  • Mindset: A results-driven, analytical thinker who embraces innovation and is ready to challenge the status quo.

About Us

IRIS Software Group is a leading provider of software solutions for businesses. We are committed to delivering exceptional customer service and driving innovation in the market.



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