Digital Marketing Specialist

3 days ago


Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time

Content removed to meet the character limit. To see the full description, contact the MAC Recruit Group Ltd. For this position, you will work with company directors and the Head's to enhance the digital marketing strategy. Your focus will be on PPC, email, and websites. Your responsibilities will include building, monitoring, and optimising paid media campaigns, designing and optimising landing pages, emails, and marketing automation flows to capture and convert leads, conducting A/B tests across channels, working with an SEO mindset, collaborating with the web agency, managing analytics tools, and providing regular performance reports. You will have a proven track record of driving sales growth through optimising digital channels, especially for D2C and e-commerce brands. You will be skilled in Google Ads, Google Analytics, Google Tag Manager, and A/B testing. You will also have experience with email and marketing automation platforms like Hubspot, Klaviyo, or Mailchimp, and familiarity with CMS systems like WordPress and WooCommerce. You will have strong project management skills, including managing external agencies and digital development projects. You will be based in Glasgow or within a commutable distance, have a permanent right to work in the UK without visa restrictions, and be located in the UK.



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