Digital Strategy and Content Marketing Specialist

4 weeks ago


Glasgow, Glasgow City, United Kingdom Weir Full time

Digital Strategy and Content Marketing Specialist

About the Role:

We are seeking a highly skilled Digital Strategy and Content Marketing Specialist to join our team at Weir. As a key member of our global marketing team, you will play a significant role in developing, managing, and delivering digital strategies and content campaigns that build and grow our refreshed brand – Mining technology for a sustainable future.

Key Responsibilities:

  • Develop and execute outcome-driven digital strategies and high-impact content campaign strategies that drive engagement, amplification, and reach of the Weir brand with corporate audiences.
  • Partner and collaborate with the digital and divisional marketing teams on the annual planning and budgeting of projects that drive enhanced user experience.
  • Develop and lead a rolling program of content and technology to overhaul and continually refresh and optimize the corporate sections of the global.weir website.
  • Develop goals and KPIs that deliver and demonstrate outcomes of corporate brand and content activity, own the function's monthly reporting, and use KPIs to deliver continuous improvement.

Why Choose Weir:

Weir is a global organization dedicated to building a better future. We are a world-leading engineering business with a purpose to make mining operations smarter, more efficient, and sustainable. Our technology helps our customers produce essential metals and minerals using less energy, water, and waste at lower cost. With the increasing need for metals and minerals for climate change solutions, Weir colleagues are playing their part in powering a low-carbon future.

What We Offer:

  • A dynamic and inclusive work environment where you can grow your own way.
  • The opportunity to work on challenging projects that make a real impact.
  • A competitive salary and benefits package.


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