Marketing and Events Lead

4 weeks ago

London, Greater London, United Kingdom The Economist Full time

About the Role

The Economist is seeking a highly motivated and experienced marketing professional to join our team as a Marketing and Events Lead. This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year.

Key Responsibilities

  • Develop effective marketing strategies to generate sponsorship leads and attract new business.
  • Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration.
  • Plan and execute multichannel marketing campaigns to generate and nurture leads using a range of channels.
  • Manage and monitor budgets, provide accurate and detailed forecasts, and feed into the budget-setting process.
  • Manage marketing partner relationships with external media publications, industry, and professional associations.
  • Develop content for all marketing materials, including emails, banner ads, print ads, digital ads, press releases, and social media posts.
  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns.

Requirements

  • Proven marketing and lead generation experience, preferably in conference marketing and industry events.
  • Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth.
  • Team player and excellent stakeholder management skills.
  • Excellent time management and the ability to manage numerous projects simultaneously.
  • Excellent strategic thinking and problem-solving abilities.
  • Proficiency in digital marketing tools and platforms.
  • Exceptional copy-writing skills and English both written and spoken.
  • Analytical mindset with the ability to use data to make informed decisions.
  • Creative thinker with a passion for staying ahead of industry trends.
  • Self-motivated, naturally curious, and a strong sense of personal accountability.
  • Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent, or equivalents, and back-end website editing tools like WordPress.

About The Economist

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life.

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