Shopper Activation Lead
2 days ago
JACOBS DOUWE EGBERTS is seeking an experienced Shopper Activation Lead to join our team. In this role, you will be responsible for developing and executing shopper activation plans that drive sales and customer engagement.
Salary: £55,000 - £75,000 per annum
About the RoleThe successful candidate will work closely with the sales team to understand retailer objectives and develop tailored activation plans. Key responsibilities include measuring and evaluating customer activation spend, supporting procurement processes, and interpreting shopper insight data to inform marketing strategies.
This role requires strong analytical skills, excellent communication abilities, and experience in FMCG sales, marketing, or a related field. The ideal candidate will have a degree-level education and at least 4 years of experience in shopper marketing or a related field.
Key Responsibilities- Develop and execute shopper activation plans for priority retailers
- Collaborate with the sales team to align with business priorities
- Measure and evaluate customer activation spend for positive ROI
- Support procurement processes to ensure timely PO management
- FMCG market knowledge
- Ability to identify insights across multiple data sources
- Financial acumen with P&L management experience
- Excellent Excel and PowerPoint skills
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