Trade Marketing Specialist

4 weeks ago


Sittingbourne, Kent, United Kingdom Reed Full time
Trade Marketing Specialist

We are seeking a skilled Trade Marketing Specialist to join our Marketing department at Reed. As a key member of our team, you will be responsible for creating and delivering trade marketing plans that drive growth, profitability, and brand awareness in the food industry.

Key Responsibilities:
  • Collaborate with sales teams to develop and implement account-specific plans that achieve business objectives.
  • Analyse marketing consumer and category insights to inform business decisions and drive brand performance.
  • Launch new product developments into relevant channels with compelling insights and clear KPIs.
  • Develop effective communication materials that align with brand messages and tone of voice.
  • Manage online and social media content to ensure brand consistency and engagement.
  • Work with agencies to deliver trade marketing initiatives that meet business objectives.
Requirements:
  • University degree in marketing or business.
  • Minimum of three years' experience in a trade marketing role, preferably within the food industry.
  • Strong communication skills and ability to build business networks and relationships.
  • Knowledge of various marketing and trade marketing tools and techniques.
  • Entrepreneurial spirit with an eye for identifying brand growth opportunities.
What We Offer:
  • Competitive salary and potential for career progression.
  • Exposure to innovative marketing strategies and product launches.
  • Opportunity to engage with a variety of stakeholders and build extensive networks.


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