Marketing Trade Specialist
2 months ago
Reed is seeking a Trade Marketing Specialist to join its Marketing department in Sittingbourne. The successful candidate will be responsible for creating, delivering, and measuring trade marketing plans, including the launch of new product developments (NPD) and existing product developments (EPD), covering both foodservice and retail channels.
Key responsibilities include:
- Collaborating with sales teams to build and implement account-specific plans to achieve growth, profitability, brand awareness, and market share.
- Analysing marketing consumer and category insights to assess brand and customer performance and make business recommendations.
- Launching branded NPD into relevant channels with compelling insights and clear KPIs.
- Developing effective communication materials in line with brand messages and tone of voice.
- Managing online and social media content for customer websites, ensuring brand consistency.
- Working with agencies to deliver trade marketing initiatives successfully.
- Identifying and driving new business opportunities through market and competitor analysis.
Required skills and qualifications include:
- University degree in marketing or business.
- Minimum of three years' experience in a trade marketing role, preferably within the food industry.
- Strong communication skills and the ability to build business networks and relationships.
- Knowledge of various marketing and trade marketing tools and techniques.
- Entrepreneurial spirit with an eye for identifying brand growth opportunities.
- Creative thinking to present alternative options.
Benefits include:
- Competitive salary and potential for career progression.
- Exposure to innovative marketing strategies and product launches.
- Engage with a variety of stakeholders and build extensive networks.
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