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Digital Marketing Strategist

1 month ago

Plymouth, Plymouth, United Kingdom Alliance Franchise Brands Full time
Job Overview

We are seeking a highly skilled Marketing Manager to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that align with our overall business objectives.

About the Role

This is an exciting opportunity to join Alliance Franchise Brands as a Marketing Manager. You will work closely with our senior marketing managers and corporate owned location leadership to ensure successful execution of marketing plans. Your primary focus will be on lead generation, brand consistency, and digital marketing campaigns.

Main Responsibilities
  • Develop and implement marketing plans aligned with the overall business objectives.
  • Conduct market research to identify trends, competitor activities, and opportunities for growth.
  • Maintain and enhance the brand image and identity across all marketing initiatives.
  • Ensure brand consistency and compliance with brand guidelines at both the corporate and franchise levels.
  • Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing to improve rankings, engagement, and lead generation for corporate owned locations.
  • Plan and execute advertising campaigns, promotions, and events to increase brand visibility and attract customers.

Requirements

To be successful in this role, you will need:
  • Bachelor's degree and 5+ years-experience in marketing or related field.
  • Hands-on experience with digital marketing, website content management system updates, creative development, email marketing, and social media posting and advertising.
  • Basic creative design and video editing skills.
  • Proficient in Microsoft Office.

Estimated Salary: $80,000 - $110,000 per year

This salary estimate is based on industry standards and takes into account your level of experience, qualifications, and the current job market.