Global Brand Strategist
18 hours ago
We are seeking a highly skilled Global Brand Strategist to join our Sales and Marketing team based in Plymouth.
The successful candidate will be responsible for understanding the strategic business needs of the assigned brands, planning and execution of the marketing and communication activities required.
Key Responsibilities- Develop trusted relationships with brand leadership as the go-to strategic marketing partner, providing support and guidance on solutions while managing expectations.
Plan, execute, measure, and report on the marketing strategy, campaigns, budget, and events for the assigned brands. Review quarterly to ensure alignment with business needs and meaningfulness to the target audience.
NOV Brand AmbassadorEnsure NOV brand consistency through visual identity, messaging, and tools. Enhance internal and external perceptions of NOV and assigned brands. Work with the legal team to register trademarks as applicable. Oversee the business unit's brand store (as applicable).
Understand target markets, customers, and their needs and drivers. Audit competitor content to stay abreast of industry trends. Review data gathered via analytics and other sources to ensure that messaging goals are being met. Prioritize all projects to ensure that work efforts provide maximum positive impact to NOV.
Product and system solution marketing - assess and maintain channels and sales tools required to communicate NOV's unique offerings in an effective and simple way. Identify and prioritize integrated marketing solutions including digital, traditional, collateral, and assets.
Project ManagementManage the development of marketing assets, including development approval, proper storage, and distribution of all marketing collateral for the brand. Consistent and thorough project management is required through the corporate project management system for requests and bringing deliverables to life.
Be the organized, helpful interface between the assigned brand (the requester) and the internal marketing resource (the creators). Please note, a vast amount of the brief and production for content & copy will be your responsibility.
Qualifications and Requirements- 5+ years product marketing or holding similar responsibilities such as Brand Management, Communications, or other related experience.
- BA in Marketing or related field.
- Confident content writing and eye for design skills required.
- Proficiency in Microsoft Office suite required, Adobe Creative Suite a plus.
- Some travel will be required.
The salary for this role is approximately £60,000 - £80,000 per annum, depending on experience.
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