Marketing Content Specialist
1 day ago
A Junior Marketing Executive is required to join our team at CMO Group in Plymouth, UK.
The successful candidate will have a degree in marketing or a related field and experience in digital marketing or e-commerce.
Key responsibilities include content creation, video production, user-generated content management, A/B testing, performance tracking, and team coordination.
We are looking for a highly motivated individual who can create engaging digital content that showcases our products and maximises commercial opportunities across our group of brands.
Key Responsibilities:
- Create compelling content for email and social media campaigns to engage new and existing customers.
- Brief, develop, and produce high-quality videos for social media platforms.
- Manage the social media video content calendar, including planning, scheduling, and considering performance on a regular basis.
- Curate user-generated content such as customer photos, reviews, and videos.
- Conduct regular A/B tests to inform email marketing business goals.
- Track key metrics such as engagement rates, conversion rates, click-through rates, and database growth.
- Understand customer personas and behaviours to create personalised, relevant marketing content according to brand tone of voice.
- Work closely with brand and commercial teams to ensure all marketing activities align with the overall brand strategy and business objectives.
Requirements:
- Degree in marketing, communications, or a related field, or equivalent experience.
- Experience in digital marketing or e-commerce, with a solid understanding of email and social media marketing.
- Strong creative skills with proven ability to create compelling content (visual and written) for email and social media.
Salary: £24,400 per annum.
Location: Plymouth, UK.
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