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Marketing Strategy Manager

2 months ago

Farnborough, Hampshire, United Kingdom Philips Full time

About the Role

This is an exciting opportunity to join Philips as a Marketing Operations Manager, driving superior customer value by facilitating the market's annual planning processes, ensuring coordination of the marketing plans for the market across the Clusters and Businesses; and are responsible for the execution of the marketing plans and BMC initiatives.

Key Responsibilities

  • Collaborate with Marketing Operations Managers EU in planning marketing activities in UKI
  • Collaborate with local business specialists to understand customer needs and ensure representation in Europe and local plans
  • Provide input on local customers insights related to the selected campaigns
  • Define requirements for localization of content across all platforms
  • Support the localization of marketing assets based on local needs, e.g., case-study and proof-points creation, and ensuring all relevant approvals obtained
  • Define local ad-hoc content creation requirements, briefing with agency, and review of agency output
  • Assess the quality of content and timing provided by European team, ensuring customer needs are prioritized and addressed
  • Drive and report on the performance of content created for local needs
  • Upload and manage local content on Philips Asset Library
  • Manage local sales enablers, incl. availability on Seismic, localization and validation (e.g., local reference stories), and ensure training and delivery to local teams
  • Support digital activation brief development with local needs
  • Communicate local digital requirements / deviances needed to Digital CoE
  • Understand the local media landscape: negotiate, purchase, brief and report on local zone-specific media and ensure full integration into audience plan
  • Integrate local events into audience plan together with Events Manager
  • Budget, PO management and reporting
  • Manage zone association and society requirements and relationships. Collaborate with Marketing Operations Managers EU to ensure integration in ecosystems and measurement of impact

About the Team

You will be part of the Marketing Health Systems Western Europe Market organisation, reporting to the Marketing Leader UK&I and also dotted line to the Marketing Operations & Planning Leader EU.

Requirements

  • Experience in marketing with a track record of delivery
  • Strong project management skills and communication skills
  • Proven skills in planning and coordinating marketing activities at local level
  • Ability to interact with sales and business marketing organization
  • Team builder and able to influence peers and internal stakeholders regardless of reporting lines
  • Digital first, data driven mindset with strong experience in decision making
  • Comfortable and able to thrive with ambiguity while managing critical stakeholders
  • Strong operational and execution focus, driven by customer intimacy
  • Ideally experience and knowledge of the local Health Systems industry
  • Acts as a role-model for our Philips behaviors: Customers first; Patient Safety, Quality and integrity always; Team up to win; Take ownership to deliver fast; Eager to improve and inspire.
  • Problem Solving skills. Supports continuous improvement via using LEAN methodology.
  • Results oriented: take personal accountability to deliver results.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.