Head of Customer Engagement

5 days ago

London, Greater London, United Kingdom BettingJobs Full time

BettingJobs is seeking a seasoned professional to lead their customer relationship management efforts. As the Head of CRM, you will be responsible for developing and executing strategies to enhance player engagement and retention.

The ideal candidate will have a proven track record in CRM management, with experience in the online gaming or casino industry. They will possess strong leadership skills, with the ability to manage and develop a high-performing team.

Key Responsibilities:

  • Develop and Implement CRM Strategy: Design and execute a comprehensive CRM strategy that enhances player retention, increases lifetime value, and drives overall engagement.
  • Lead the CRM Team: Foster a culture of innovation and excellence, leading and mentoring the CRM team to achieve business objectives.
  • Personalize Player Experiences: Utilize data and analytics to deliver relevant content and offers that drive engagement and loyalty.
  • Oversee CRM Budget: Ensure efficient allocation of resources and maximize ROI on CRM activities.
  • Ensure Compliance: Ensure all CRM activities comply with relevant regulations and industry standards.

Requirements:

  • Proven track record in CRM management, with experience in the online gaming or casino industry.
  • Strong leadership skills, with experience managing and developing a high-performing team.
  • Proficiency in data analysis and CRM software.
  • Excellent communication and interpersonal skills.
  • Innovative thinker with a passion for creating engaging and personalized player experiences.
  • Bachelor's degree in Marketing, Business Administration, or a related field.

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