Fundraising Marketing Officer

2 months ago

Birmingham, Birmingham, United Kingdom Birmingham Hospice Full time

About Birmingham Hospice

Birmingham Hospice is a leading provider of palliative and end-of-life care, dedicated to delivering exceptional support to individuals and their families living with life-limiting illnesses.

Job Summary

We are seeking a highly skilled and imaginative marketer to join our Fundraising Marketing Team. The successful candidate will work closely with the team to develop and implement innovative marketing strategies, driving income generation and raising the profile of Birmingham Hospice.

Main Responsibilities

  • Manage own workload to deliver on set objectives and key performance indicators (KPIs)
  • Build strong working relationships with income generation and marketing colleagues and teams across the wider charity
  • Research and develop new marketing trends and opportunities to maximize income generation potential
  • Ensure all income generation communications and marketing materials meet legal, compliance, and regulatory requirements
  • Develop and maintain a suite of case studies, including patient, staff/volunteer, and participant stories, to support income generation colleagues
  • Lead on photography and videography support for income generation colleagues, developing and maintaining a photography and videography suite
  • Work with the Fundraising Marketing Manager and Communications and Marketing Assistant to ensure consistent messaging across online and offline channels
  • Assist at fundraising events and activities as required

Person Specification

  • Essential:
    • Education to A-level or equivalent, or a thorough underpinning knowledge and theory relevant to the role
    • Evidence of Continuing Professional Development (CPD)
  • Desirable:
    • Education to degree level or equivalent in marketing, PR, communications, or English
    • Chartered Institute of Marketing qualification
    • IoF Institute of Fundraising qualification
  • Experience:
    • Essential:
      • Experience of working in a fundraising and/or marketing environment
      • Experience of using graphic design software, such as Adobe suite/Canva
      • Experience of briefing and managing external design, photography, and PR agencies
      • Experience of copywriting for varied audiences
      • Experience of using WordPress
      • Experience of using email marketing platforms, such as MailChimp, Campaign Monitor, etc.
    • Desirable:
      • Knowledge of the NHS/voluntary sector
      • Good knowledge of GDPR
      • Experience of organizing and managing photoshoots and filming sessions
      • Experience of managing digital channels, including websites and social media platforms

Personal Skills and Attributes

  • Essential:
    • Advanced IT skills, particularly in the use of Microsoft Word, Excel, and PowerPoint
    • Self-starter with proven ability to use initiative
    • Creative thinking skills with the ability to spot opportunities for innovation and growth
    • Accuracy in writing and proofreading
    • Excellent interpersonal skills
    • Listens to and shares information, opinions, and ideas
    • Ability to prioritize a busy workload
    • Communicates in a range of effective approaches tailored to the audience needs
    • Understands stakeholder needs and responds appropriately
    • Passionate about providing a good user experience and creating engaging content to convert readers to charity advocates
    • Willingness to participate in training and updates
    • Flexibility around work location and hours

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