Strategic Account Manager

3 days ago

London, Greater London, United Kingdom Master of Malt Full time
**Role Description**

As a seasoned account manager within the spirits industry, you will be responsible for driving the distribution and growth of the award-winning Maverick Drinks brand portfolio across your customer base.

Working closely with the trade marketing, brand ambassadors, trade and sales team, you will increase distribution and brand awareness, creating new business opportunities and establishing a broad and diverse customer base.

  • Main Responsibilities:
  • Develop and execute a territory strategy in line with Maverick Drinks' strategic objectives, focusing on target listings for our key brands.
  • Manage the full customer picture, keeping track of relevant account information, and plan and execute A&P investment to drive a positive return on investment.
  • Utilise your expertise on the craft and premium spirits portfolio to share category trends and insights, facilitating decision-making and product ranging to increase our brands' presence.
  • Drive distribution, visibility, and rate of sale of our core brands, leveraging these listings to establish distribution of the wider Maverick Drinks portfolio.
  • Support customers and the wider team in delivering liquid, brand, and category training and tastings to embed our brands and drive value for the customer.
  • Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base.

We are looking for someone with:

  • Solid experience of account management within the spirits industry, ideally with NPD launches.
  • Experience of new business development within the on-trade sector.
  • Extensive knowledge of the UK spirits business with an on-trade focus.
  • Strong product knowledge spanning all categories of spirits, preferably with an understanding of the craft spirits category.
  • Skills in A&P budget management.
  • Strong commercial acumen and previous experience of identifying opportunities by reviewing sales data.
  • Strong negotiation skills.
  • Good IT competency, including Google Suite of apps and the ability to produce engaging presentations.
  • A Wine & Spirit Education Trust (WSET) qualification at Higher Level and degree-level education would be desirable.

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