Performance-Driven Campaign Coordinator

11 hours ago


Wigan, Wigan, United Kingdom In Professional Development Full time
About In Professional Development

We provide accredited executive education to professionals across every sector, empowering them to reach their full potential within their profession and industry space.

Our courses are carefully designed to equip delegates with practical tools and strategies for implementation within their organisations, strengthening their mindset and skill set.

The Opportunity

We are seeking a talented Campaign Manager to join our team, driving the development and implementation of data segmentation strategies to enhance targeted marketing efforts.

Your primary responsibilities will include analysing customer data to optimise marketing campaigns, creating impactful cold outreach campaigns (email marketing and LinkedIn), and providing data-driven insights to support business objectives.

Responsibilities:

  • Manage and mentor a team, promoting a performance-driven culture
  • Develop and implement data segmentation strategies to enhance targeted marketing efforts
  • Analyse customer data to identify segmentation opportunities and optimise marketing campaigns
  • Collaborate with other teams across the business, particularly with our sales department
  • Stay updated on industry best practices and emerging technologies
  • Campaign creation, build and execution. Create and run email and LinkedIn outreach campaigns that make an impact with our audience.

What We Offer

  • Annual bonus scheme: up to £2,000
  • An additional day of annual leave for every year service, for a maximum of 5 years
  • Birthday off work
  • Wellbeing day
  • Company Sick pay
  • Company social events
  • Company pension
  • Free, on-site parking
  • Bereavement leave
  • Hybrid flexibility
  • EAP offering free counselling, legal advice, etc
  • On site gym
  • Employee of the month with £100 voucher

Requirements

  • Proven experience in data management, analysis and reporting
  • Experience within a B2B style business which is focussed on delivering leads to a sales team
  • Experience using HubSpot and cold email marketing platforms
  • Excellent skills in Microsoft Excel
  • Excellent communication and presentation abilities
  • Problem-solving and critical thinking skills
  • Project management skills to handle multiple tasks and priorities effectively
  • Experience with IP, domain and email account health and email deliverability
  • Target-driven mindset

We operate with a zero-tolerance approach to discrimination and actively promote diversity and inclusion within our organisation.

Job Type: Permanent, Full Time

Salary Range: £32,500 - £37,500

Working Location: 2 days Working from Home / 3 days office


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