Marketing Data Analyst

10 hours ago


Wigan, Wigan, United Kingdom In Professional Development Full time
About Us

In Professional Development is a leading provider of executive education to professionals across various sectors. Our mission is to help individuals and businesses realise their potential within their profession and industry space.

Our courses are designed to strengthen delegates' mindset and skill set, providing practical tools and strategies for implementation within their organisations. We collaborate with leading industries and academic partners to deliver high-quality learning experiences.

The Role

We are seeking a highly motivated and performance-driven Campaign Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing data segmentation strategies to enhance targeted marketing efforts.

Your primary responsibilities will include analysing customer data to optimise marketing campaigns, creating impactful cold outreach campaigns (email marketing and LinkedIn), and providing data-driven insights to support business objectives.

Key Responsibilities:

  • Manage and mentor a team, implementing a performance-driven culture
  • Develop and implement data segmentation strategies to enhance targeted marketing efforts
  • Analyse customer data to identify segmentation opportunities and optimise marketing campaigns
  • Collaborate with other teams across the business, particularly with our sales department
  • Stay updated on industry best practices and emerging technologies
  • Campaign creation, build and execution. Create and run email and LinkedIn outreach campaigns that make an impact with our audience.

Benefits

  • Annual bonus scheme: up to £2,000
  • An additional day of annual leave for every year service, for a maximum of 5 years
  • Birthday off work
  • Wellbeing day
  • Company Sick pay
  • Company social events
  • Company pension
  • Free, on-site parking
  • Bereavement leave
  • Hybrid flexibility
  • EAP offering free counselling, legal advice, etc
  • On site gym
  • Employee of the month with £100 voucher

Requirements

  • Proven experience in data management, analysis and reporting
  • Experience within a B2B style business which is focussed on delivering leads to a sales team
  • Experience using HubSpot and cold email marketing platforms
  • Excellent skills in Microsoft Excel
  • Excellent communication and presentation abilities
  • Problem-solving and critical thinking skills
  • Project management skills to handle multiple tasks and priorities effectively
  • Experience with IP, domain and email account health and email deliverability
  • Target-driven mindset

We are passionate about inclusion and equality within our organisation, and we operate with a zero tolerance approach to discrimination of any kind. We embrace diversity and encourage applicants from all backgrounds, sexual orientations, and cultures.

Job Type: Permanent, Full Time

Salary Range: £32,500 - £37,500

Working Location: 2 days Working from Home / 3 days office



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