Senior Customer Engagement Specialist
1 month ago
About the Role:
Senior E-CRM Specialist sought by Harnham for D2C Health-tech company.
Key Responsibilities:
- Develop and implement a comprehensive eCRM strategy focused on developing the membership lifecycle.
- Create and maintain a detailed communications marketing calendar.
- Design and execute segmented email campaigns.
- Deliver engaging and persuasive content.
- Analyse campaign performance metrics.
- Conduct A/B testing and optimise channel and content.
Requirements:
- Previous experience marketing in B2C or subscription-based environment.
- Proven experience in developing and executing successful email marketing campaigns.
- Strong analytical skills and proficiency with email marketing platforms.
- Strong understanding of customer behaviour and engagement.
How to Apply:
Send your CV to Harnham for consideration.
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